Merge campaigns, shares, any other data into one overview. Organize and structure it how you want. Remove silos & human error, & be confident in your data
With the overview of your data and customizable reports, find actionable insights to improve performance. Use these insights to make better decisions
Whether it’s ROI, ROMI, ROAS, By viewing budgets, targets and results in the same platform you can show how media generates business value & impact
Quickly bring all of your marketing data together from any source.
Securely store all of your data in our centralized hub.
Transform raw data without code to automatically make it ready for analysis.
Easily collaborate and share your data with any team or tool.
Data ethics must be integrated into governance processes to truly become part of an organization’s DNA. Leaders can start using our comprehensive data risk framework that defines the guiding principles, risk inventory, policies and standards, and controls that govern the ethical usage of data (exhibit). Once the framework has been developed, successful implementation can take place with clear communication, robust discussion, and alignment across the organization.
Effective strategy is to form a cross-functional data ethics committee that has a mandate to develop, publish, and uphold the data risk framework. In our experience, this committee is most effective when it is formally integrated into the compliance organization.
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