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Reference work

QUARK:Data StorY Visualization

Best-in-class Visualization to gain clarity across all activities

Merge campaigns, shares, any other data into one overview. Organize and structure it how you want. Remove silos & human error,  & be confident in your data

Gain insights that really matters

 With the overview of your data and customizable reports, find actionable insights to improve performance. Use these insights to make better decisions

Prove ROI and real business impact

Whether it’s ROI, ROMI, ROAS, By viewing  budgets, targets and results in the same platform you can show how media generates business value & impact

End to END Data Management HUB

Connect

Connect

Connect

 Quickly bring all of your marketing data together from any source. 

Store

Connect

Connect

 Securely store all of your data in our centralized hub. 

Organize

Organize

Organize

 Transform raw data without code to automatically make it ready for analysis. 

Share

Organize

Organize

 Easily collaborate and share your data with any team or tool. 

PIPE-Media Planning Platform

All in one space to organize & track efficiently plans, operations, and requests across stakeholders

Collaborate together across stakeholders on all activities in a unified workflow from strategy to delivery

Say goodbye to the chaos of scattered spreadsheets, relentless errors and long email threads to plan, track and analyze your plans

DATA RISK FRAMEWORK

 Data ethics must be integrated into governance processes to truly become part of an organization’s DNA. Leaders can start using our comprehensive data risk framework that defines the guiding principles, risk inventory, policies and standards, and controls that govern the ethical usage of data (exhibit). Once the framework has been developed, successful implementation can take place with clear communication, robust discussion, and alignment across the organization. 

 Effective strategy is to form a cross-functional data ethics committee that has a mandate to develop, publish, and uphold the data risk framework. In our experience, this committee is most effective when it is formally integrated into the compliance organization. 

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